About Me

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.
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November 07, 2006



What a treat to have a running commentary on the phenomena of crowdsourcing as it unfolds. We are witnessing the birth of a paradigm change worthy of note. Not because it’s about the bottom line, “Gannett is famously careful with its spending,” but because it’s going to change the way we are involved, learn and have power in our world. The focus right now might be on how change is forced upon an industry, isn’t that always how change takes place, but when we are further down the road and take time to look back what we will see is how technology has become the engine that forces “us” to change our culture. "Hyper-local" news might have started out its life as data but beware, as the larger group get their fingers in the pie, the data might turn sour and smart might turn to dumb. Alan.

Bryan Murley

Certainly, we're not "big media thinkers," but I commented on this when the news was first announced (I can't provide the link, but it's a post titled "the 'information center' of the future?" in the weblog).

While lots of folks are focusing on the immediate impact of this effort, we think it poses some interesting questions for college media operations as they train future journalists.

Jeff Howe


I'm intrigued. What kind of questions?

Thanks for comments...Jeff

Harry Wakefield

It's back to the future. Hyper-local is how the news first began, the business matured, papers consolidated, hyper-local became regional... and less relevant. Note to the MBAs driving the change at Gannett; thinner margins ahead! You still need real journalists to corral and verify the journo-citizenry + you'll need web-savvy folks to do the back office stuff.


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