Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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October 24, 2006

As Long As We're on the Subject ...

This weekend the Christian Science Monitor took an interesting look at group-authoring projects and the software that facilitates them. The article looks at a couple different approaches to what you might call crowdauthoring (which comprises a subset of what are being called "Networked Books;" I'll parse the terminology some other time). The piece examines straight-up, Wiki-style collaborative efforts such as the project mentioned in my previous post, as well as a more considered method being explored by McKenzie Wark, in which readers are invited to contribute comments to his book Gam3r 7h3ory while he's in the process of writing it, then alter the actual text as much as they like once it's been published. I think this hyrbid model is really smart. As I've previously noted, I'm skeptical about laissez faire crowdauthoring, as it entirely jettisons an ultimate authority, which is kind of like a kitchen without a chef. As CSM reports, Wikipedia co-founder Larry Sanger has similar concerns, and has recently launched Citizendium, his own hybridized model of a wiki reference work, which will be authored by the crowd, yes, but edited by experts.

Any way you cut it, this is an exciting moment in book publishing: We're witnessing the birth of a new medium. I found this quote from the CSM article is provocative in this regard: "The book is now a place, as much as a thing that somebody reads," says Paula Berinstein, author of an upcoming article on the trend in Searcher, a magazine for database professionals. "It's a place where the author is more the host, or the maitre d' in a fancy New York restaurant," she says. A great example of this, not mentioned in the CSM piece, is Richard Frenay's project, Pulse.

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.