Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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August 31, 2007

Reading, Writing and Arithmetic

A fair number of you have rightly wondered whether I've been abducted by aliens or deported to Moldova. I'm happy to report the correct answer is ... Neither! In fact I'm ensconced at my cubicle in Wired's New York office pounding away at my particular version of the three R's: Reading books related to crowdsourcing, writing a book that is, I hope, all about crowdsourcing, and working on a deceptively simple mathematic formula: 3+1=4. According to this equation, our family will soon welcome another arrival. My wife is due on September 10—a boy, if the sonogram is to be believed. The tricky part is that I've been assured that a second child introduces a disproportional quantity of chaos to the household, so perhaps the common formula contains a flaw. Could 3+1 actually equal 5 or 6? I've actually been told the chaos increases exponentially, but as 1X1 = 1, that can't quite be true.

But impending labor doesn't quite excuse my silence in August. I know lots of writers who use their blogs as a tool to help them with their books. I offer them my admiration and absolute bafflement. I'm having trouble wrestling this topic to the ground while maintaining anything like a normal sleep schedule (Wired's editor, Chris Anderson, once advise me that "4 AM is your friend; the Web is your enemy." He spoke the truth.), much less wasting precious words on my blog. That said, I am in the thick of it at the moment. Perhaps once I've crested the mountain am on the descent I'll be able to enjoy the luxury of posting to crowdsourcing.com.

Which isn't to say you won't hear from me from time to time, but I do want to apologize in advance for more month-long absences. Until then, please give my rival blog, the crowdsourcing directory, a read (I'm a Shark; he's the Jet, for anyone who's wondering). I'm regularly impressed with it, in those rare moments I'm able to read it.

Hope you all had a good summer ...

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.