Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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January 30, 2007

Crowdsourcing: The Book

I was telling a friend the other day that the nature of book writing had changed. Back in the day a writer would receive a commission to write a book, hole up for a year or so and emerge with a near-finished product. The book might be based on an article that originated in a newspaper or magazine, but the works were entirely discrete. Today an article can become the basis for a blog, which then drives further articles, all of which become fodder for the lecture circuit, feedback from which reappears on the blog. If the subject strikes a rich, deep vein, then all this informs a book, which itself is heavily influenced by a continuing discourse facilitated by the blog and further articles. This sounds way more fun than sequestering oneself away in a garret for 12-plus months. The point is that the medium isn't the message anymore. The message is the message, and the medium is merely a delivery mechanism.

Now it's time to put this grand theorizing to the test. I've been developing a book proposal on crowdsourcing for the last several months, a process that reached a happy conclusion last Thursday when Crown Publishing Group bought the rights to publish the book, which is slated to hit shelves in the Spring of 2008. It's my first book and I should probably be more nervous than I am. Instead I feel a sense of giddy anticipation, like the feeling I get when a big trout starts feeding on mayflies just within casting distance (there's surely a more universal metaphor I could use, but hey, this is what comes to mind). One of the immediate effects of the deal is that I'll have much more time to work on this blog, which has been a guilty pleasure up to now. Naturally, I'll be involving contributors to the blog in the writing process, although I'm still mulling exactly how that will take place. And just as naturally, I'll expect you all to give me ideas on that count. I'm sure I won't be disappointed. Thanks to you all, and keep reading ...

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.