Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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October 19, 2007

I Called, You Answered

A little over a month ago I asked if everyone studying some aspect of crowdsourcing would speak up and make themselves known on this blog. What a response! For months I've been telling amazed relatives that a handful of people are actually out there researching this thing, calling it crowdsourcing, and receiving institutional support to do so. (If any of you had ever seen what a goofball I was in my youth, you'd understand why this fact surprises and shocks my family.)  Now I can tell them that close to 40 people are studying crowdsourcing, customer innovation, social filters, et. al.

Now what to do with all this group intelligence? My original suggestion was that I would finally turn Crowdsourcing.com into what I always intended it to be, a venue for pre-peer-review publication of all manner of scholarship that fell under the crowdsourcing umbrella. But earlier today Alan Booker, one of Crowdsourcing.com's most persevering and erudite contributors, suggested putting it on Twine instead. If you believe the hype (and I've no reason not to), Twine is the first consumer application to employ the semantic Web, or what's being called Web 3.0. It's a social networking/group working application that automatically creates its own links, tags and other forms of meta-data. I've probably mussed up the explanation, but Tim O'Reilly does a more than passable job of explaining how Twine works. It's the brainchild of Nova Spivak, who launched Twine earlier today at Web 2.0.

I think this might be a fine idea, though I have my reservations. I'm inclined to wonder if we shouldn't let the early adopters work out the inevitable bugs in what is, after all, a fairly ambitious and relatively untested application. However, I'm just one voice of many here. So I put the question to my fellow researchers and students: We all want to connect and explore and critique each other's ideas. Do we take the established tact of gathering around a blog, or explore the (somewhat scary) new world of the semantic Web? Start your voting ...

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.