Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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June 29, 2006

Cambrian House

A new crowdsourcing company, called Cambrian House, launched this week. The idea is pretty straightforward – open source software development minus the free labor. It's a little hard to evaluate whether Cambrian House can develop competitive applications in an increasingly crowded market, but I'm impressed with the degree to which they've thought out the model. I also like that they intend to put the crowd to work at three separate tasks: 1) originating the ideas; 2) evaluating the ideas; and 3) developing the code itself. A lot of the discussion in the media and the blogosphere since my original article came out has focused on the last of these functions -- I suppose because it's easiest to get one's head around--when in fact the crowd's ability to distinguish between fodder and folderol is, to my way of thinking anyway, the most fascinating and perhaps useful aspect of the crowdsourcing model (as well as being one of the only areas in which crowdsourcing does in fact overlap with peer production, in that the labor can only be performed by the collective.) It's also hard not to be won over by the  egalitarian spirit that seems to animate Cambrian House, even if it's a little eerily reminiscent of the It's-Good-to-be-Good-Especially-if-We-Can-Make-Gobs-of-Cash-in-the-Process zeitgeist of the late '90s. At any rate, I look forward to following Cambrian House's development, and wish them the best of luck. One question guys: Will the source code created by the crowd remain open to the crowd after it's launched, or is that contingent on the client?

Postscript: I hope my regular readers will forgive the lapse between posts. My goal is to never let more than a week elapse and, if significant or interesting developments occur, post in as reactive a manner possible. I appreciate your continued readership and, this especially, contributions.

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.