Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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July 07, 2008

Meet David Cohn

I've just landed in the Catskills for a two-week vacation with Alysia and the tots. It's been nearly two years since we've had anything approaching a real vacation, and the first period of relaxation since the writing of the crowdsourcing book and the birth of our second child, so I hope you'll forgive me if I say it's well-deserved.

In the interim I've secured for your entertainment and edification the inimitable David Cohn. David and I first met through our work together on Assignment Zero, though David had actually interned for Wired in San Francisco a few years before that. David provided the grease that made Assignment Zero work, and I was so impressed with his smarts and diligence that I brought him on as my primary research assistant for the book. But David doesn't just write about crowdsourcing—he practices it too! A few months back David was awarded a prestigious Knight-Batten grant to form his own crowdfunding journalism project, Spot.us, a project I'm proud to day arose out of some of the research David did for my chapter on crowdfunding. I've asked him to devote a few blogs to Spot.us, but suffice to say I think it represents an exciting model for pursuing crowd-powered investigative projects.

If you need me over the next two weeks, check one of several small Catskill creeks. I'll be the guy trying to convince his not-quite-three-year old daughter that fish don't bite.

Updata

Despite the lack of activity on the crowdsourcing blog, there's much afoot in the crowdsourcing world. First off, the publication date of the Crowdsourcing Book is now August 26th. This is great and terrifying news. The fall is prime publishing season, the time when houses release all their biggest books. It's also smack dab between the Democratic and Republican conventions and the general election in November. Conventional wisdom holds that politics sucks all the air out of the room, so the fact Crown is confident enough to put my book up against the tide is an honor. I hope the book will perform well enough to meet their expectations.

I've spent much of the last month tying up final loose ends on the book and on the road doing more speaking engagements (Amsterdam—again—Austria and the Jersey Coast!). But at last the book is totally and completely done. I can't say I'm quite ready to write the sequel (or any other book), but it has been an immensely gratifying experience, both on personal and creative levels.

Finally, a bit of bad news. We've had to put the Crowdsourcing Appendix on hold for the time being. What this means is that we won't be running an appendix with reader comments in the first edition. We simply didn't have enough time to publish the rest of the excerpts and collect the comments into a publishable form. I'm to blame for this—I should have started the program a few months earlier. It's far from naught, however: The comments, and additional ones to be solicited following publication of the book, will be published in a subsequent edition of the crowdsourcing book, either in the form of an appendix or (as would be my druthers), in the marginalia, a la Clive Thompson's piece in Wired last March.

March 14, 2007

Assignment Zero and the New Crowdsourcing blog

For months I've been alluding to some big developments for both crowdsourcing the blog and crowdsourcing the model. Today all is revealed.

What's that on top of your blog? Crowdsourcing.com is now officially part of the Wired.com blog network. This won't obviously affect the reader experience (unless you're offended by the Wired house ad that's suddenly appeared above my banner), but it should make it more fun. For one, it will bring more readers to the blog and thus introduce more voices to our already lively comments section. Second, it should create some interesting cross-pollination with the other excellent Wired blogs in the network. From Bruce Sterling's inimitable commentary on Beyond the Beyond to our ever-whimsical, over-informed music blog, the Listening Post, Wired.com is now hosting some of the best blogs in the biz. I consider it high praise to be in their company.

What the Hell is Assignment Zero? Today Wired and Jay Rosen's NewAssignment.Net launched an ambitious research project that will use crowdsourcing to research, report and write about, well, crowdsourcing, in all its manifestations. It's called Assignment Zero, so named because we consider it ground zero for a new, hyrbid model of open source-slash-citizen media that we're calling Pro-Am journalism. The idea is to hook a team of professional editors and writers up with what we hope will be a vast team of talented, enthusiastic amateurs. Our goal is to bring the best of both worlds—the professional standards and respect for factual accuracy of the MSM on one hand; the infinite reservoir of knowledge and reporting power of the crowd—to bear.

Obviously I'm very excited about this. It will naturally—full disclosure—inform the book I'm writing. More than that, I think it's going to reveal some important aspects of crowdsourcing, from its potential to liberate creative potential to its inherent danger to exploit the collective. But rather than explain every detail of what we're doing, let me point you to the explainer Wired.com editor Evan Hansen and I wrote for the launch, and Jay Rosen's excellent, informative essay on the project, which will tell you all you need to know.

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.