About Me

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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March 19, 2009

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Comments

Rich Becker

Jeff,

You are absolutely right to pass censure on the (purported) use of crowdsourcing to determine whether Forrester should give Owyang the ax. Besides being yet another example of social media abuse, they didn't even think to limit the vote to one per person.

It's pretty easy to guess where angry Mzinga employees will be doing for days.

All the best,
Rich

watzabatza

I think it's not evil though! It depends on how you interpret. Good Day!

kemp

Nice article but a little lacking on meat and potatoes info on crowdsourcing.

Cloud sourced this blog post about crowd sourcing and its uses. Check it out.

http://kempedmonds.com

A Speed Reader

Good sharing. I like the quality of your post.

Travel Insurance Seniors

This is only crowdsourcing if Forrester were to base a decision on it!

evden eve nakliyat

thanx admin very good....

kraloyun

thanx admin very good.......

seo

thanx admin very good.......

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The Trailer


  • Click here to watch the Crowdsourcing trailer and then pass it on.

Events

  • Tuesday, September 2, 7:30 PM
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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.