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Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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July 09, 2008

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Comments

So what is the "good cause" that you refer too? Some altruistic ideal of helping the "less fortunate?"
What if a person took those five minutes and took better care of herself? That's a "good cause" I can get behind.

"Good cause" is of course interpretable. If you need to "work on yourself" far be it from me to tell you not to.

But some people feel good when they help others.

I really like the way you put it in your post:

"The idea is simple - if you are a lawyer, review a document for a nonprofit. If you are a doctor answer a medical question sent to an anonymous "Dear Abby" type account. Or if you speak another language, do five minutes of translation. No matter what your skill - you can probably donate a little expertise to somebody who needs it to further a good cause."

I think that coming from a perspective of not wasting time and actually transforming dead time or 'boredom' into something meaningful could really lift both the individual and do some good for another person/group.

To the commenter above, I would venture to say that we ought to stop being so interospective and focused on the internal 'fixing' of ourselves and instead turn outwards to other people - you learn alot about the inner you and grow as a person through this process.

Indeed, as the commenter above puts it..."some people feel good when they help others." I'd say this is true of most rather than some - its just a matter of shoehorning this stuff into our increasingly packed lives.

Something has to give in this time-pressed environment - and too often its neighbourly behaviour and our own good mental health! (That's my own London perspective anyway...)

Clay certainly gained both admiration and scorn for his novel take on the metamorphosis and changing use of life forces/free time that has taken place over the last few decades.

His creative use of language, “civic surplus, social lubricant, architecture of participation,” is certainly refreshing.

What he calls “cognitive” surplus might be a little bit of a narrow view point though. It might not only be taking place on a cognitive level!

His take is certainly a great introduction to a concept that is unbelievably interesting and worthy of much examination.

Clay’s, what I would call “new thinking,” opens up the question of both community involvement, virtual or otherwise and possibilities of every thing from global awareness to very specific elements of personal development.

His focus upon the “collective” element opens up the question not only of free will but collective/conscious free will.

What are the cultural or societal shifts that have made collective/conscious participation a possibility?
What/where are the roots of the changing landscape and the transformation of society, particularly in regard to social networking and the myriad spin-offs such as CS and the like?

Hey out wrong, a good cause must surely be a very personal thing that cannot be dictated by another person. Your point was a good one; developing or maintaining personal health and wellness could be the starting point/foundation needed to cast ones view upon benefits to a larger communities/societal goals or needs.

Regards, Alan

Just coming back from my vacation, but I wanted to pop into this post to note that Yochai Benkler takes a stab at estimating the size of this "volunteer surplus" in his book The Wealth of Networks and comes up with the amazing number of 6 billion hours *per day.* This is a pie-in-the-sky calculation, of course. It assumes that everyone in the world has at least one spare hour to devote to some collaborative/crowdsourcey/altruistic effort. Given that only some 1.3 billion people are actually online, this estimate is surely on the high side, but his purpose is just to show a sort of Platonic potential. As a mental exercise, I found it useful and quoted it in the book.

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About Me

Events

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.