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Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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July 25, 2008

links for 2008-07-25

  • From the press release: "CureTogether brings patients and researchers together in a massive worldwide collaboration to find cures for some of the most painful, prevalent, chronic conditions affecting millions of people every day. By opening up scientific research to brilliant minds around the world, we can work together to give people a chance at a pain-free life."
  • From the post: When MyFootballClub was launched, numerous sports “experts” thought it would be a massive failure because the “crowd” wouldn’t be knowledgeable enough to select the squad. Now that the option is available, most of the crowd is choosing not to vote - opting rather to let the coach decide. While this is now being spun as a “failure” of the model, might it just represent that the crowd is rational enough to realize that the coach is in a better position to select the squad on a day-to-day basis, and they are happy leaving him to do so (until perhaps he proves himself unworthy?)."
  • CrowdsourceThis.com on Cambrian House Sale

    Many of you have probably followed Cambrian House's travails as it makes the transition from retail crowdsourcer to vendor of crowdsourcing backend systems. The company has unfairly been tarred as a failure, though that judgment isn't entirely accurate. One of the more successful products that came out of the Cambrian House system was Wishing Well, a crowdfunding effort that was later rechristened GreedyOrNeedy. From the post: "Cambrian House has entered into a licensing deal with MakeGood a Vancouver based company that specialises in something they call Giving 2.0. Under the deal Cambrian House will supply MakeGood with its Chaordix platform and GreedyorNeedy.com (GoN) in exchange for cash and equity."

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Comments

Hi Jeff,
Thank you for mentioning CureTogether on your blog. We're excited about applying crowdsourcing to reducing human suffering from disease.
Early days, but so many powerful crowdsourcing applications. We're looking forward to your book!
Alexandra
Co-Founder, CureTogether

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The Trailer


  • Click here to watch the Crowdsourcing trailer and then pass it on.

About Me

Events

  • Tuesday, September 2, 7:30 PM
    Author Talk and Signing
    Kepler’s
    San Francisco
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    Menlo Park, CA 94025

    Wednesday, September 3, 7:00 PM
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    Thursday, Sept. 4, 7:30 PM
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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.