Game Life

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Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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July 16, 2008

How to Crowdsource Your Life

Muhammad Saleem is a long time friend and a writer/thinker I admire. A few weeks ago he contacted me to see if I wanted to help him write his next e-book which will be on how to crowdsource your life.

My hands are pretty full, but since I'm guest-posting here at Crowdsourcing.com, I thought I'd check in with Mu and see how the book is coming along. (In reading the interview below, I'm happy to find out that the idea for the book came from Mu's involvement with NewAssignment.net a project I have been involved with since its inception).

1. So tell us about your book. From what I understand it's all about how one can "crowdsource their life." What does that mean exactly?

The book I'm working on essentially focuses on the principles of crowdsourcing, and takes a step-by-step approach to helping the readers use those principles in every facet of their lives. The idea is that crowdsourcing isn't just limited to projects like Wikipedia, but it can be used for any aspect of your life.
2. What is the inspiration for the book? What made you decide to focus on this? Was there a personal event that made you realize this was something worth researching? Or - is it the result of carefully monitoring trends?
It all started when I first interviewed Stephen Buckley from MIT's Center for Collective Intelligence. When I asked him why systems like Wikipedia or projects like Linux thrive in the absence of monetary rewards, his response is what triggered the idea for this book:
The incentive structures are different [with Linux], because you run into a different kind of culture, the engineering culture. The rewards system in an engineering culture is elegance and functionality and so it’s a read ego boost for an engineer to create a piece of software that becomes the object of adulation for his fellow engineers. All this is to say that we will probably find that in different types of situations there will be different kinds of cultures, and different sets of incentives that motivate those cultures to work collectively.

That is precisely the idea behind the book. First I want to create a concrete framework around the concept of crowdsourcing and then I want to research the specific cultures and sets of incentives necessary to motive a large group of people to the point where one can crowdsource his/her life.

3. What are some of the easy ways people can start crowdsourcing their lives right away?
The most commonplace examples of crowdsourcing right now are citizen journalism (newassignment, assignmentzero, ireport) and collaborative programming (any open source project, linux, open office, top coder, cofundos), and design (crowdspring, 99designs) . What you'll find is that many of the other ways to crowdsource your life are actually sites and services people are currently using but don't consider to be crowdsource projects or platforms.
Read/WriteWeb did a good job recently of breaking down some of these services.

4. Is this the "lazy way out" - or does crowdsourcing your life take a lot of work?
I don't think it's a lazy way out. What people don't understand about crowdsourcing is that it takes time and it takes effort. What crowdsourcing does, and why it's so great, is that it distributes the tasks among the people most suited to perform them and uses the groups intelligence to weed out those that are unsuited.
5. What would be some of the potential downfalls of it all? Could one "miss out on the best things in life" because they are trying to give them all away?

This question is certainly something that an Andrew Keen would ask. I think the system is not perfect but that's only because we haven't figured out the right incentives to motivate the people. Any crowdsourced project needs a platform that can simultaneously motivate people and aggregate/filter through the contributions to put the best results first. These systems will continue to improve as we better understand crowdsourcing and as more people participate in the process.

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Psssst... You spelled Mu's name wrong ;)

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The Trailer


  • Click here to watch the Crowdsourcing trailer and then pass it on.

About Me

Events

  • Tuesday, September 2, 7:30 PM
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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.