Game Life

About Me

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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January 18, 2008

Get Published (in my book)

I've been trying to crack one particular nut for the past year. How do I involve the crowd in my own book? This poses a bit of a predicament as I'm frankly a bit more skeptical about the crowd's ability to create a book than I am their ability to create code, T-Shirts or movies. While my subject matter may be squarely new school, I'm a bit of the old school in my writing habits. I write for a magazine, fer crissakes! That's published on dead trees! That is distributed by carbon-spewing trucks! As such, I've spent much of the year holed up in my afore-photographed florescent cave scribbling, scribbling, scribbling away. No more!

My publisher—Crown Books—has given me the official green light to excerpt some choice selections from my book for your critical review. The most salient, witty or astute remarks will be published as an appendix in the final chapter of the book. I was inspired, in part, by what Clive Thompson did in his Wiredmag piece on Radical Transparency last April. He blogged the article before it was published, and ran the best comments he received in the margins. I was pretty impressed—but hardly surprised—by the thoughtfulness of the comments. The resulting piece created more of a dialogue than the monologue in which magazine writers generally traffic. The fact is, the act of publishing to a large audience requires donning a cloak of authority that I, at least, rarely feel comfortable in. At Wired, we all do our very best to honestly and thoroughly convey the many facets, the many, many truths and perspectives, that make up even the most black-and-white seeming stories. But the mechanics of storytelling, and the exigencies of print publishing, require that we smooth the corners—reduce complexities and nuances. What Clive did, and what I hope to do as well, is bring those sharp corners, the paradoxes and contradictions and exceptions, back into the final product.

So have at it. I'll put up the First Installment early next week.

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Comments

Great idea Jeff, but next week! Monday is a holiday, Tuesday, Wednesday? Can’t wait. Alan

"I was inspired, in part, by what Clive Thompson did in his Wiredmag piece on Radical Transparency last April."

Lest us not forget McKenzie Wark's Gamer Theory!

Regardless, this sounds like a great initiative Jeff. :)

I wasn't exactly forgetting McKenzie Wark. Better to say I'm not quite as brave (or possibly as experimental) as Wark. I'm not going to post the entire book on the site. Thanks to both of you and I'll look forward to your commentary.
@ Alan: Shows the dull, grinding relentlessness of my schedule, doesn't it? There are no holidays (or weekends) for writers up against the wall! ;)

I was amused, after following your blog for some weeks, to find this article in ComputerWorld today, announcing "what some are calling the first blog-based peer-review process for an academic book."

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The Trailer


  • Click here to watch the Crowdsourcing trailer and then pass it on.

About Me

Events

  • Tuesday, September 2, 7:30 PM
    Author Talk and Signing
    Kepler’s
    San Francisco
    1010 El Camino Real
    Menlo Park, CA 94025

    Wednesday, September 3, 7:00 PM
    Author Talk and Signing
    Barnes and Noble
    San Jose
    1875 S. Bascom Avenue
    Campbell, CA 95008

    Thursday, Sept. 4, 7:30 PM
    Author Talk and Signing
    Seattle
    2675 NE University Village St
    Barnes and Noble

The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.