Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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July 27, 2007

WNYC Crowdsources its own Investigation

I appeared on WNYC's Brian Lehrer Show yesterday. For those not in New York, WNYC is New York's premier public radio station, and Brian Lehrer hosts a daily political call-in show. (Full disclosure: My wife, Alysia Abbott, is a freelance radio producer and works for the BL Show from time to time.) Brian has had me on to discuss crowdsourcing before, but this time Brian and his team wanted to try their own crowdsourcing experiment. I was on hand to help launch the effort.

Brian is asking his listeners to count the number of SUVs vis a vis total cars on their blocks, and report the numbers back to the Brian Lehrer Show Website. This is an ideal citizen journalism project, in that it's a simple, discrete task that employs the power of a crowd without being overly reliant on its wisdom (a tougher prospect, to be sure.) And sure enough, barely 24 hours after airing, some 51 records have already been entered on the project's home page.

I know Jim Colgan, the producer who put yesterday's crowdsourcing segment together, and we spoke several days before the show about Assignment Zero and the lessons learned. What I find encouraging is that our "highly satisfying failure" is already leading to improved experiments. Jim read my assessment, and modified the Lehrer experiment accordingly. And Off the Bus, the crowdsourcing project run by AZ alums Amanda Michel, has incorporated many of those same lessons.

I'd like to wrap up this post with my own, mini-experiment. On the Lehrer show yesterday I spontaneously challenged some listener to come forward to create a GoogleMap of the SUV data once it comes in. I'd like to repeat that challenge. Anyone interested should contact me at JeffHowe at Wiredmag.com.

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Comments

The principle of Inertia: For any given crowdsourcing experiment, the probablity of failure increases as the number of clicks required to participate increases.

Atleast thats what I think of it.

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.