Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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July 16, 2007

"The Process of Elimination is Undervalued" — My Assignment Zero Evaluation on Wired.com

And so it comes to an end. After more than six months Assignment Zero passed its final milestone today when Wired.com published my decidedly ambivalent assessment of the project. It was, as I wrote in the piece, a "highly satisfying failure." A few of my readers had asked me to enumerate exactly what elements failed and what elements succeeded. I think the Wired.com piece performs this task adequately, with one exception, raised by Daren C. Brabham in the same comments section in the above link.

I neglected to point out the degree of mission creep Assignment Zero suffered. As Daren points out, to the extent  that exploring "crowdsourcing" was our mandate, that term came to become synonymous with everything Web 2.0. That's a terrible dilution of a process and methodology as rich, and precise, as crowdsourcing. As I noted in my June 28th post, the subject could more properly be called "cool forms of collaborative production on the Internet."

The sad fact is that being a buzzword, people tend to apply crowdsourcing to whatever new, nascent and exciting phenomenon they're attempting to define. As Daren suggests, a lot of work (and probably no small amount of bickering) will be needed to lasso that word and establish some quasi-permanent definition.

At any rate, I hope the Wired piece inspires more debate, on this blog and elsewhere.

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Comments

Very interesting piece. I really liked the analogy from Lauren Sandler -- that the initial project was like throwing a party together in that you didn't know quite what to expect from the gathering.

Some of the comments on the Wired article question the financial aspects of the project... which brings up the question of how crowdsourcing business models should (or can) develop. Obviously, AZ was not a profit-making venture. But what if it was? Would it have been more successful? Less?

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.