Game Life

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Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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April 13, 2007

Assignment Zero: What's it All For?

Assignment Zero, as my regular readers will probably know, is the NYU/Wired.com journalism experiment I'm working on. The idea is to use the crowd to research crowdsourcing. We're about halfway through the project, and couldn't be happier about our progress. Some 900 contributors and 30 professional jounalists have begun work on the roughly 200 assignment (go here for a full list). In the spirit of open source software, we decided to go public first and let our contributors help us refine our site, ideas and ultimate mission on the fly. Well, one point they're asking us to clarify is just what, exactly, is the purpose of all this work?

That's easily stated: It's to gather as much information as possible and write it up in a series of compelling, entertaining and edifying pieces. Written by our volunteer contributors, these stories will be published on NewAssignment.Net when Assignment Zero concludes (probably on June 1st, though like everything else on AZ, that's up for discussion). Over the next few days I will pour over all the assignments, published articles and survey data we've collected and tie it all together in a culminating essay that will run on Wired.com.

There's been some question about what form that Wired.com story will take. Here's what I can tell you: Not a whole lot like what we're used to reading. We're trying to create a new model of journalism here, and I'm determined that this spirit of experimentation run through my own bit of writing as well. First off, I will be relying heavily on our AZ contributors, and giving them due credit in the process. Not only will I be linking to the articles that run on NewAssignment, but I'll be linking to the original research and reporting on the AZ site as well. That's one of the reasons we've created home pages with their own URLs for each and every topic we're covering (Here's an example).

Of course, the ostensible point of my piece will be to draw some conclusions about how well Pro-Am journalism works and what we've learned about crowdsourcing. But just as important, my Wired.com piece will also show just how much research and reporting go into a feature story. In most cases, I do all that work myself. In the model we're all trying to pioneer however, there are hundreds of contributors filling that role. We believe that a large group of wildly diverse people can come together to perform the kind of in-depth investigation that was once the sole province of the professional. If we succeed—and we're cautiously hopeful we will—I'll be highlighting their contributions to show that our faith was well-placed. Thanks, and stay tuned.

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Comments

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The Trailer


  • Click here to watch the Crowdsourcing trailer and then pass it on.

About Me

Events

  • Tuesday, September 2, 7:30 PM
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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.