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About Me

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • July 27, 2008: The Washington Post
    While I was on vacation The Post's Jane Black dropped a line to ask me what I thought about crowdsourcing in restaurants. Naturally, I replied that I don't think about crowdsourcing in restaurants. In fact, I'm always asked when crowdsourcing doesn't work, and I've tended to use just such retail examples as this. After all, do you really want the crowd making your tofu chili? This sure shows my lack of imagination. Turns out that a few entrepreneurial restaurateurs are doing just this. Black's piece made A1 in yesterday's paper.
  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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March 14, 2007

Assignment Zero and the New Crowdsourcing blog

For months I've been alluding to some big developments for both crowdsourcing the blog and crowdsourcing the model. Today all is revealed.

What's that on top of your blog? Crowdsourcing.com is now officially part of the Wired.com blog network. This won't obviously affect the reader experience (unless you're offended by the Wired house ad that's suddenly appeared above my banner), but it should make it more fun. For one, it will bring more readers to the blog and thus introduce more voices to our already lively comments section. Second, it should create some interesting cross-pollination with the other excellent Wired blogs in the network. From Bruce Sterling's inimitable commentary on Beyond the Beyond to our ever-whimsical, over-informed music blog, the Listening Post, Wired.com is now hosting some of the best blogs in the biz. I consider it high praise to be in their company.

What the Hell is Assignment Zero? Today Wired and Jay Rosen's NewAssignment.Net launched an ambitious research project that will use crowdsourcing to research, report and write about, well, crowdsourcing, in all its manifestations. It's called Assignment Zero, so named because we consider it ground zero for a new, hyrbid model of open source-slash-citizen media that we're calling Pro-Am journalism. The idea is to hook a team of professional editors and writers up with what we hope will be a vast team of talented, enthusiastic amateurs. Our goal is to bring the best of both worlds—the professional standards and respect for factual accuracy of the MSM on one hand; the infinite reservoir of knowledge and reporting power of the crowd—to bear.

Obviously I'm very excited about this. It will naturally—full disclosure—inform the book I'm writing. More than that, I think it's going to reveal some important aspects of crowdsourcing, from its potential to liberate creative potential to its inherent danger to exploit the collective. But rather than explain every detail of what we're doing, let me point you to the explainer Wired.com editor Evan Hansen and I wrote for the launch, and Jay Rosen's excellent, informative essay on the project, which will tell you all you need to know.

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Comments

The engagement was to long, the marriage is now over and all the offspring are going to be healthy! Congratulations on this groundbreaking partnership! Alan.

Jeff: You rock.

Cheers...

JR

Hey there shooter --

An FYI: the link in your BIO (http://zero.newassignment.net/user/jeff_howe) for your homepage, www.crowdsourcing.com, is missing the prefix so its treating it as a relative rather than absolute URL.

just tryin' to help a brotha out and make the linking system get ya some diaper money from that upcoming book of yours.

I think the newsvine / assignment zero concepts make up a great way for the average working stiff to get some creativity into their day. Personally, I think the world is a much more exciting place knowing that people of different backgrounds and perspectives are coming together for projects of this sort....BUT that may just be the PMP in me speaking up.

sign me up for some ninja sleuth journalism - i'm ready.

cheers ...

d

Sweetness. Good work Jeff.

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The Trailer


  • Click here to watch the Crowdsourcing trailer and then pass it on.

About Me

Events

  • Tuesday, September 2, 7:30 PM
    Author Talk and Signing
    Kepler’s
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    Menlo Park, CA 94025

    Wednesday, September 3, 7:00 PM
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    Thursday, Sept. 4, 7:30 PM
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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.