Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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February 08, 2007

Spreken zie Deutsch

Hmm. Maybe there's something to this crowdsourcing thing. We received such a great response to the first solicitation a few nights ago that I thought I would try it again. This time I'm hoping to locate a German-speaking correspondent who will scan the blogosphere and file a report for those of us here at Crowdsourcing.com. Simply put, something's up in Germany. There have been numerous blog posts on the subject of crowdsourcing in the last several days, and I'm dying to know what they're about.

Some of you may be saying, "Hasn't Jeff tried this before?" Okay, that's true. In fact, I received a fair number of respondents to an earlier call for overseas assistance. My mistake was not adequately explaining what I expected from my foreign correspondents. This time I'm going to put the guidelines right in the post.

Step 1: Contact me at Jeffhowe@wiredmag.com and tell me you're able and willing.
Step 2: Go to this page on Technorati.com (a blog search engine). You should find 449 blog mentions of the term crowdsourcing. Don't let the number scare you away.
Step 3: Start reading. Invariably, many of these posts will be splogs or other forms of Internet flotsam. Unless there's substantive content keep moving.
Step 4: Try to ferret out discussion threads. Has a German crowdsourcing company recently launched? Is there an academic study on the subject that people are talking about? An incisive piece in Der Spiegel? Where else are the authors linking? Basically answer the question--what is everyone blogging about.
Step 5: Report back to me. Last month a reader living in Mexico contacted me asking if I wanted a report on crowdsourcing occurrences in the Spanish-speaking world. Two weeks later he filed his report: Nothing, really, was going on. Good enough. This is valuable information in itself, though I have a gut feeling this won't be the case with the German posts.
Step 6: I post your report on crowdsourcing.com.

And that's it. Crowdsourcing.com: We Walk the Talk.

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Comments

Your Technorati link is broken.

I'd love to see a comparative report, drafted by somebody who doesn't speak German, but used free Internet translation tools to tackle the German sites. It would be an interesting look at degrees of efficiency in crowdsourcing.

OK, this is just specualation, but I guess that many Germans are extraordinary idealistic about creating something in common (wasn't Karl Marx from Germany?).

Additionaly they are keen of saving costs. ALDI, LIDL etc. are German business models. So the Germans love the no-cost model of Open Source as well.

When you look at the numbers you will see that there ar so many OS developers coming from Germany... The attitude to Open Source and crowdsourcing is extraordinary high I think. Of course this is only my personal impression because I cannot compare attitudes. If you take the TYPO3 Content Management Application... It's so popular in Germany. Even major entreprises ride on the free model.

I think what the German market is waiting for would be a crowdsourcing model for small engineer companies. I could imagine something with rapid prototyping... So come here to discuss your brilliant ideas with the new Fischers, Daimlers and others... ;-)

I agree with the previous comment: Germans are idealistic about creating something in common. Monetary rewards and intellectual rights are often not as important as they are in the U.S.

And as stereotypical as it may sound: Many Germans are perfectionists and it really bothers them if something isn't perfect and they are quit willing to offer free advice to make it perfect. (For example: Germans usually tell a waiter in a restaurant if and why a meal isn't completely up to their expectations, while the average American probably wouldn't say anything.)

Crowdsourcing provides an opportunity to collaborate in order to bring something to perfection. I'm not surprised that Germans embrace this concept.

Thanks for the alert, Nox. I'll check it out. Thanks Kai and, uh, Internet Economics for interesting thoughts. I hadn't really considered that some cultures would be inherently more welcoming to the crowdsourcing idea, but it makes sense. In this light, I'm curious about whether crowdsourcing models have taken root in Scandinavia, a region with a long tradition in community involvement as well as idealistic government. There isn't much in the blogosphere in Danish, Norwegian or Swedish, but it's perfectly possible (likely even) that such applications wouldn't go under the name crowdsourcing there. Anyone have any knowledge on this front?

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.