Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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June 02, 2006

Stock Photography

Quick note: I'd like to point my readers to the comments under the missions statement. Several stock photographers (or people with a knowledge and interest in the industry) have been posting some great stuff in that section. Stock photographers are deeply engaged in the crowdsourcing debate, for the excellent reason that stock photography is serving as something of a crowdsourcing beta run. As one of the posters, Russel Cord, points out in his comment, "More than any other business the stock photography industry should yeild insights into crowdsourcing unavailable eleswhere." This is, by my lights anyway, because the microstocks have advanced the crowdsourcing model more than companies in other industries (with the exception of some software development applications, which is a bit of the elephant in the room – more on that later). After a fairly rigorous scanning of the blogosphere for crowdsourcing commentary, I can honestly say some of the most provocative, interesting thinking is taking place in the give-and-take on this site between the photographers closely examining some the issues at hand in their field. Much gratitude to posters like Russel, Alan and others. Thanks to you, I'm learning more about this subject every day.

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Comments

Hi Jeff,

Thanks for the complement. Could you please spell my name right next time? Photography's a competitive profession, there's probably 100s of Russel Cords out there...

Say anything about me but please get my name right!

Sorry Russel! Fixed.

Jeff,

Your breath of crowdsourcing examples from many industries is illuminating, especially for photographers who can sometimes be most wraped up in their own industry.

I would like to propose a further word in your new lexicon ... "Crowddumping". If going to the crowd for goods and services is renumerated at a rate close to that industry;s standards of compensation, there is, what for over a century, we have come to call "fair" competition. If going to the crowd results in renumeration far below levels common within an industry or service, thats "crowddumping".

Unfortunately its unlikely the WTO or anybody is going to be able to enforce dumping on this scale or at the levels of the individual producer. Its not like going after far east steel producers in the 1970s.

Also its seems to me the person going to the crowd is the Crowdsourcer, doing the crowdsourcing. The person doing the work for less than prevailing industry standards is the Crowddumper. The person who is making real money off all of this, by rights should be the Crowdsorcerer!

You might want to consider the issue of dumping in your next articles.

Have a good summer.

Russell, Thanks for another great comment. I like crowddumping, and it points to the tricky issue of compensation levels. My experience from looking at various models is that compensation levels are proportional to (duh) skill level, and the relative scarcity of those skills. The fact is: a lot of people can take moderately good photographs, clean them up in Photoshop and post them online. Not so many people can solve a complex scientific problem, which is why Innocentive pays far more than iStockPhoto. Good food for thought, Russell, and thanks for posting.

"Quick note: I'd like to point my readers to the comments under the missions statement. "

Am I missing something? Where is the mission statement and the comments you are refering to? A link would be nice, because I'd like to read them.

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.