Game Life

Crowdsourcing: A Definition

  • I like to use two definitions for crowdsourcing:

    The White Paper Version: Crowdsourcing is the act of taking a job traditionally performed by a designated agent (usually an employee) and outsourcing it to an undefined, generally large group of people in the form of an open call.

    The Soundbyte Version: The application of Open Source principles to fields outside of software.

Crowdsourcing in the News

  • March 25, 2007: New York Times and NPR's On the Media
    Another twofer: First, in yesterday's Times Jason Pontin takes a first-hand look at Mechanical Turk, ChaCha.com and Jeff Bezos' notion of "artificial artifical intelligence." His experience is less than satisfactory, and a reminder that not everything should be crowdsourced.

    My favorite NPR show, On the Media, interviews TPM Muckraker's Paul Kiel about the site's recent experiment in crowdsourcing. Muckraker asked its readers to parse the 3,000 emails pertaining to the firing of federal prosecutors that Dept. of Justice released last week. Within hours Muckraker readers were ferreting out compromising passages, some of which led to news leads for MSM pubs, further evidence that the crowd has a promising future in performing investigative functions. Shady politicians (is that phrase redundant?) beware.
  • March 19, 2007: New York Times and Detroit Free Press
    Today's a twofer: The New York Times' David Carr writes about Assignment Zero in his column, "The Media Equation." I edited David a few times at the now defunct Inside.com (It shined brightly but briefly). If memory serves, he could recall obscure circulation figures on certain newspapers and magazines from memory. No mean media critic, in other words. So I was elated to see him give Assignment Zero a cautiously optimistic treatment.

    Crowdsourcing also made the Detroit Free Press today, where religion writer David Crumm writes about how theologians and pastors are using the model to let their congregations "shape a church's worship and programs." I haven't followed the crowdsourcing in religion angle as much as I'd like, and this is a great introduction to the subject.
  • March 16, 2007: Radio: WNYC - Crowdsourcing and Music
    Does user-generated content threaten the recording industry? That presumes there's still a recording industry to speak of. I'm kidding—kinda. But CD sales get more and more anemic and companies building businesses out of unknown bands—call it music by the crowd—look more and more interesting (and viable) all the time. Yesterday I was on one of my favorite WNYC shows, "Soundcheck" discussing all this and more. Stream or download the show here. You can listen to my segment alone (it runs about 20 minutes), but I recommend you listen to the opening segment on the bizarre-but-intriguing midomi.com. Midomi is a social networking site that allows you to search for music by singing a few bars into a microphone connected to your computer. Soundcheck brought in a trained opera singer to put Midomi's software to the test, with humorous results. American Idol-meets-Myspace-meets-iTunes-meets-voice-recognition-software. That's some mash-up. What will those Stanford smarties dream up next?
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June 16, 2006

Neo Neologisms

It's time we addressed a few of the nifty, sometimes-serious, sometimes-sardonic crowdsourcing derivatives that have begun popping up:

Crowdslapping: If anything displayed the wisdom of crowds, it was the speed and wit with which they subverted Chevrolet Tahoe's attempt to jump on the user-generated advertising bandwagon. Chevy put up a site providing users with the tools to make their own ads. The people responded by using those tools to skewer everything from SUVs to Bush's environmental policy to, natch, the American automotive industry. To my surprise (and to Chevy's credit), they declined to take down the satirical videos. "It's part of playing in this space," a spokesman told the New York Times. He's right of course, and it just goes to show: You can tap the crowd, but that doesn't mean you can control it. I wish I could claim the credit for coining Crowdslapping – a useful term for anytime the crowd turns against the crowdsourcer – but that goes to Mark Robinson, my editor at Wired. Alt: Crowdfucking, proposed by Frank Rose, a fellow Wired writer.

Crowddumping: Russell Kord, a stock photographer and frequent commentator on this site, proposed this apt term, which describes the process of masses of producers flooding the market with goods of varying quality. As we've begun to see, "good enough" is often good enough, whether that describes a non-profit like the National Health Museum, which doesn't require high-end stock photography, or a writer who doesn't need flashy Web design.

I'm formally soliciting submissions for additional entries to the Crowdblanking lexicon.

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Comments

Hi Jeff,

One extra addition to the lexicon: "Crowdslammed". We are all going to need a word to describe the lost of a job to Crowdsourcing.

Isn't it getting a little meta of you to crowdsource your
crowdsourcing neologisms?

I would guess that a crowdsourced neologism would
be "crowdslang," but I'm not sure how "crowdslang" is distinguishable
from everyday slang, given that language is the ultimate
highly-distributed peer-production mechanism anyhow.

I'm guessing that if you really want to crowdsource your
neologisms, you're gonna have to set up a neologism contest,
get 'em to vote and then PAY somebody.

Bruce, Russell,

Love crowdslammed. And yes, Bruce, you've found me out. I plan on crowdsourcing every aspect of my workload as possible. If a $70 billion behemoth like P&G can crowdsource, why not me? The pay is slightly more than that of your average Mechanical Turk task, which is to say, $.03 (That's a guess, folks, though I bet I'm not far off.) For a few hundred bucks I'll have a whole dictionary!

No seriously, nothing's evinced the organic, many-to-many nature of language than my experience this last month. I know what *I* think crowdsourcing means, but as I noted in my definition post (in more or less words), I'm merely just one more peer in the network that will determine its ultimate meaning. And, I might add, thank God for it and power to the peeps. Loss of control is wiki-good fun.

Okay, great; crowdsource the works. But if you're not supplying
the capital or a market, what they heck are YOU YOURSELF
bringing to the table? What's your unique value proposition?
There must be one, right?

Thanks, Jeff:
I very much appreciate your ideas and novel viewpoint.

I've had a product, produced for years, that could end the debate on abortion, stop the spread of diseases such as HIV/AIDS, and change the political agenda in Washington. The trouble is: Men have to wash-off after using it. It has found acceptance in communist countries such as China; where the government can enforce its use. Otherwise, men like it ...but simply refuse to "wash afterwards."

Any ideas where to find a "better" adhesive?
I could make someone very rich for the correct answer.

BTW: The Frank Rose comment triggered my post!

That's a good question, Bruce. If my call for crowdblanking submissions was made in a less playful spirit, I'd say I would need to offer something in exchange for readers' creative efforts. I could say I offer a venue (classic reputation economy motivation), but the fact is I have too few readers to make that claim. If Russell (for hypothetical purposes) wanted the crowd to adopt "crowdslammed," and further, give him credit for its creation, he'd be better served by posting it to comment sections on more widely trafficked sites.

But crowdslang aside, I think I'd take issue with the idea that there does always need to be a unique value proposition. In a paper examining what motivates open source programers (google "Why Hackers Do What They Do"), Karim Lakhani and Robert Wolf concluded that even such intangible rewards as burnished reputation were secondary to "enjoyment-based intrinsic motivation," ie, creative satisfaction. It's my hunch that a contributor to threadless.com, or iStockPhoto experiences is driven by a similar impulse (though I emphasize that's just a hunch right now.)

Bubbleboy: Wow. I'm probably dense (or overly modest), but I'm having a difficult time envisioning the precise nature of your product. That said, I encourage you to post the problem to InnoCentive. They boast a 30 percent success rate, and that's on problems that have stumped some of the smartest corporate scientific teams on the planet.

Crowdsharing (idea karma)
Crowdism (vs. crowdslang)
Crowdstorming (idea pingpong)
Crowdcontrol (idea vetting)

Jeff, your creative satisfaction approach is bang-on.
Just came across your site this week, I'll keep posted.

Shazz
(from iStock's hometown) :-)

Crowdpleasers: (what the winners are called )

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The Rise of Crowdsourcing

  • Read the original article about crowdsourcing, published in the June, 2006 issue of Wired Magazine.